Turn recommendations you receive from others into shareable collections.
Role
UX/UI Designer
Team
Solo Designer
Timeframe
July – Sept. 2024
8 weeks
Tools
Figma
Overview
Designing an organizational feature for Treffa
Treffa is a social retail app where users can post bounties for clothing items and receive recommendations from other users. The original poster's favorite recommendation receives the bounty.
View feed
Make a request
View recommendations
Award your favorite
The Problem
Great finds disappear far too soon, and there's no way to organize them.
Treffa users can post bounties, receive recommendations, and stumble upon hidden gems all in their feed, but they can’t save or organize them. Great finds often ended up relegated to screenshots, buried in the notes app, or forgotten.
Treffa is a growing platform, with a large "lurking" audience—for those who love to browse and rarely post, this means less engagement, more frustration, and missed opportunities.
The Solution
Capsules—build personal styles and connect with others.
Treffa needed a way to turn the fleeting moments of fashion discovery and inspiration into something lasting, visual, and social.
Capsules are built for fashion discovery and curation. Every item inside is tied to a real recommendation or bounty, so users can track its source, context, and follow up with the person who posted it.
Onboarding
Create a capsule and customize it to your liking
Add clothing items you see to capsules
Long-press any item you see on your feed to add to a capsule, or create a new one based off of it
Follow other capsules or invite collaborators
View updates from others' capsules on your home feed and invite others to co-curate a capsule with you
